Volkswagen Lookbook 4 is a collection of illustrations, graphics, 3D-visuals and photography in a variety of styles. It is distributed by Volkswagen exclusively to support their more than 200 global licensees with merchandise artwork.
As a tribute to the „Love & Peace“ generation and the legendary festival at Woodstock more than 50 years ago, this special book and its artwork is dedicated to the look and feel of the seventies. Color, type, patterns and graphics were created to bring back that groovy feeling of vibrance, fun and happiness.
Also, the late sixties had given birth to another trend: the Do-it-Yourself movement. School kids at that time gathered scraps of fabric and stitched them together to patchwork schoolbook jackets. Very special thanks to textile designer Heike Nürnberger who designed and produced 300 book jackets by hand, each of them individually created as a unique give-away for each of the licensees.
As a subtle finish in style we added a pin-button with the original 70s retro logo of Volkswagen.